Many of you might be unknown about the fact that the design of their online storefronts-from the landing page to the shopping cart-has a direct effect on sales. Even the negligible design elements can improve or harm conversion rates, and this tutorial will tell you five things you can do as a web developer to increase online sales and make your
online shopping cart service a profitable investment.
Think about it from a shopper's point of view. It seems pretty clear that you want you’re shopping process to be as intuitive as possible-but a lot of online storefronts don't practice what they preach. Sometimes, web stores get too artsy with their designs. Others use flash animations that can slow down the shopper's browser. Still others use color schemes that send the wrong signals to shoppers.
Performing different test on your online storefront is an important part of making sure your website appeals to customers and makes shopping as intuitive as possible. There is a range of ways that different design elements can affect online users, and testing helps put those ways in perspective. With more than ten years of experience designing online storefronts, we've seen enough to know what the "dos and don'ts" of web store design look like.
Make sure your shopping cart is visible
If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. Therefore, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer's cart and other relevant check-out information.
Optimize your "add-to-cart" buttons
Site visitors and customers respond differently to different calls to action. For instance, if your "add-to-cart" button says "more details" or "learn more," our experience has been that customers don't react as well to this kind of indirect call-to-action. In contrast, an "add-to-cart" button that says "buy now" is a specific, direct call to action that elicits a much more positive response from shoppers.
Clean up your product pages
The organization of your site's product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them.
The first element should always be the product images. The shopper wants to see exactly what he or she is getting for the money. After that, make sure to feature the product name, description and the price to get the customer's attention. Keep elements like customer reviews and links to similar products closer to the bottom of the page.
Clarify your navigation paths
Hidden menus and other elements on the page are very ineffective and can sometimes lead to shopper frustration. One of the most important parts of clarifying your navigation is by avoiding hidden elements on the page.
If you have too many categories, this can be a difficult task. However, fly-out menus (that "fly out" when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time.
Eliminate distractions from your checkout page
When your customer proceeds to the checkout, you want them to go in a very specific direction. So, when you're designing your checkout, this is the time to remove items like left sidebar navigation to define a clear path to the goal.
Recent Post:
---------------------------------------------------------------------------------------------------
