Successful Real Estate Website – Must for each realtors

It is must for each real estate agent to have their own website to get noticed in the online world. In this age of the internet, any real estate agent without a website is losing a trick . There are many real estate websites available, but what makes a real estate website successful.

Good and Unique content is the first thing that contributes to a successful real estate website. Template websites are all over the place, but why would a consumer spend any time on a site that looks like many others? Create good, unique content that is all about the area you serve.

Second, and this is really almost first, have a really good home search feature. Most people looking to buy a home search the internet before they ever contact an agent. A good search feature is one that is easy to use and feature-rich. Visitors should be able to search by various  combination of things in addition to the standard criteria like price, number of bedrooms, square footage, etc.

A good property search feature will allow visitors to search by school district or subdivision or by map. A good search feature will also allow visitors to build searches that can be saved so they can come back to the same search or searches later. A good search feature will allow visitors to save listings as favorites.
Simplicity in navigation is very important. The home page should not be cluttered with too many links and images. It should be simple for a visitor to see where to click to search for homes and anything else that is important to them. Outbound links should be programmed in such a way that it should open either in a new tab or in a new window.  That way if someone clicks out to a school site and then closes that window, the real estate website should remain still opened.
Getting back to visitor use and content, most visitors to real estate websites want nothing to do with an agent at first. It is all about searching for homes. However, after searching for months, visitors are likely to want additional information. As they get closer to actually looking at homes and decide on an area to look in, they will want to know about schools, recreation, shopping and more. A good real estate website will have this information available.
 

Photos are an excellent thing to add. Many people searching for homes do so from afar. If they do not know the agents city, photos can say a lot more than words.
 

Call to action - each page on a successful real estate website should have a call to action. Call me, click to search homes, email me - all of these are calls to action. The agent's telephone number should also be by the call to action. Some people will actually pick up the phone and call with questions.
 

A successful real estate website will also have a good bio on the agent who owns the site. As people get closer to contacting an agent, they will want to know about the agent. They will want to get an idea of whether or not they think the agent is a good fit for them.

Learn how a shopping cart works

Typically, all shopping carts share the following structure. A shopping cart normally includes:

•    A database that stores information such as product details, customer data, order information, etc.
•    A storefront that displays this information to store visitors (e.g. product detail pages, search pages, checkout pages, etc.)
•    An administration area that allows you, the store administrator, to manage your store. For example, this is 

where you add products, set up shipping & payment options, process orders, etc.
Because most of the information is contained in a database, the shopping cart creates pages in "real time" when a customer visits an ecommerce store and requests a specific page. Unlike the HTML pages that likely make up most of your Web site, the shopping cart pages don't exist until a customer requests one. The page is dynamically generated by the Web server by retrieving data from the database. So a store that has 4,000 products, does not actually store 4,000 product pages on the Web server. The pages are created on the fly when a customer visits the store and, for example, looks for a specific product.
Product Cart uses a technology called Active Server Pages to create the store pages from a database. Other shopping carts may use different technology, such as PHP, CGI, Ruby on Rails, or Cold Fusion. The process remains the same. Information is retrieved from a database, and displayed to the customer within the graphical interface that the store administrator has created for the store. Different shopping carts offer store administrators different levels of flexibility in setting up how these pages will look

Following 5 Steps must be considered before selecting your shopping cart software:

   1. Narrow down the list
   2. Look at live stores powered by each shopping cart
   3. Focus on what's most important to you
   4. Test the vendors' customer service
   5. Read user reviews