eCommerce Solutions -The Advantages of the online store

With the advent of electronic market raises a number of advantages for buyers and sellers and, of course, also disadvantages. Costs are reduced for buyers in terms of the information they receive about the features and prices of the products sold on the net. In return traditional market users are often reluctant to enter virtual markets, online stores, due to information asymmetry, ie perceiving that not enough information given product or service because they can not physically see and touch . It is assumed, not always correctly, that will be better informed to make better decisions.

Electronic commerce chain breaks with traditional market, geographic barriers disappear and temporary. Disappear in most cases intermediaries reducing costs for the professional or entrepreneur but, precisely because of the reduced costs, increased competition between companies in the same sector. Internet helps companies to be more efficient, flexible, to respond quickly to the needs of its customers, to reduce costs, increase quality of service and maintain an interactive relationship with its customers. All this is possible with a good product and good publicity or acquiring a strategic positioning.

First you have to have a good showcase, ie a corporate website or web site, which offers not only its products or services but also all information about them: features, prices,  It's about having online presence which is also a good way to advertise, to publicize the brand and have available information on products and services for customers and potential customers 24 hours a day, 365 days a year. This way you get to millions of users away from the local and limited dissemination of traditional market.
If we want to realize the sale of our products and services and that they reach a large number of users, we choose to create an online store. The e-commerce is the kind of market that facilitates the buying and selling of products and services, know its availability, price, features and, in some cases, to receive technical assistance, legal advice. or any interactively type and, as mentioned, is embodied in virtual stores.

In the model of eCommerce Solutions market customers are not part of the system unlike in e-business, which integrate customers, suppliers, manufacturers, brokers, or e-enterprise, a business model completely virtual. Companies that decide to open an online store have the ability to open new markets regardless of the distances and therefore attract many new customers. These and others are many of the reasons that make the Internet an added value to any company that decides to sell its Network producer through e-commerce, shopping online.

But not everything is wonderful and easy. The competition between companies on the Internet is growing and they have to try to make things better, or different, than its competitors, and maintain operational efficiency at all times. We summarize the advantages of e-commerce: expanding the range of products and services, removal of barriers of geography and time, elimination of middlemen thereby reducing cost and therefore the selling price, convenience for the end user to be able to make shopping from home ... and more importantly, an ideal place from which economic and advertise and display products, and from which users receive all necessary information from the goods and services offered, the website (web design Madrid ) of the seller, the store in which to stroll, shop.

 Despite the advantages, our country still far behind the EU countries in terms of purchases made through the Web We are behind Norway, Great Britain, Sweden, Denmark, and, yes those ahead Italy, Turkey, Romania, Of course, in Spain have increased by 50% the number of people buying over the Internet, far more than the European average. It appears that in addition to the crisis that we will not ignore, these data also influence the still lack of confidence on the part of users to shop (online shopping) and also the lack of confidence of professionals and companies in the advantages of this type of eCommerce Development. Do not forget that an online store is and will always remain a store.


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